Welcome to Baozun HK

Baozun was listed on NASDAQ in May, 2015 and completes the secondary listing on HKEX in September, 2021. Baozun’s competitive advantages have enabled the Company to achieve rapid growth in the number of its brand partners to 281 brand partners as of March 31, 2021, including 15 out of the top 50 most valuable global brands according to BrandZ Top 100 Most Valuable Global Brands.

Business Overview

We are the leading brand E-commerce solutions provider in Asia, our integrated capabilities encompass all aspects of the E-commerce value chain covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. We help brand execute their E-commerce strategies by selling their goods directly to customers online or by providing services to assist with their E-commerce operations. Our business ranges from Asia’s well-known online shopping platforms – Tmall, Lazada and Shopee, as well as social mobile shopping malls, to customized brands’ official stores. Rooted in the evolving digital business, driven by technology, we dig into each area of supply chains, make customized solutions for brands, and build a communication bridge with customers.

Technology is the essence of future retail, and is, our DNA. By integrating cloud computing, big data, and AI technology, we continuously invest to build a leading e-commerce technology platform.