About US

Established in 2015, the Hong Kong Federation of E-commerce, HKFEC, is a leading non profit organization supporting the E-commerce development in Hong Kong with a mission to address the best practices in the borderless ecommerce space through collaboration with policy makers, industries, and global alliances.

HKFEC currently has over 600 corporate members and 4,000 individual members, and it is a member of Guangdong Ecommerce Association, APEC Ecommerce expert group and also an alliance with ecommerce bodies in ASEAN, Middle East, Europe, Russia and North America.

Over the years, HKFEC has organized various industry events in partnership with Magento, Salesforce, Alibaba, Amazon, Shopee as well as global and local key ecommerce players. One of the key events – Ecommerce World Summit has become a leading industry event over the region, attracting over 1,000 of industry professionals to attend every year. 

HKFEC also provides a connection between government and the industry, being an ecommerce event co-organizer with HKTDC, HKTID, HKPC, OGCIO, and give support to the major trade and ecommerce events in mainland, such as Beijing Trade Expo 京交會 , Data Expo in Guizhou Digital Expo (數博會) and Greater Bay Area Cross Border Ecommerce Resource Center (粵港澳大灣區跨境電商資源中心).


HKFEC’s first objective is to encourage mutual benefits to all E-commerce players. From platform owners, online shops, online media, online service providers to logistics and couriers. HKFEC is to obtained support from the industries, government and education sectors to create a better business environment for the E-Commerce in HK.
HKFEC will perform as an information hub to connect with other countries and cross borders for E-commerce market sharing and potential partnership. Through these connections, HKFEC helps the industry to promote our local E-commerce players to International market.

Information Hub

HKFEC will act as a neutral organisation to promote a “Hong Kong Trust Mark” campaign for trusty online shop in HK towards all target online customers. This could help HK to build up a trusted trade online platform among the region. HKFEC will assist these cases for professional and legal advice, and actively communicate with government and related organisations for the development of E-commerce in HK. 

Business Integrity

Consumer Rights

HKFEC will listen to consumers who experience any dispute or unpleasant online shopping experience, and provide professional advice. We will encourage and assist the development of a safety E-commerce trading place. In some occasions, we will represent problem customers to seek for related authority or organisation for advice. Through our cooperation and connection with industry, institution, government or non-government, media and cross border consumer councils, HKFEC would encourage more interaction from different parties to resolve any conflicts from cross region online activities, to ensure protection from local consumers.