NewsPast Events

Event Highlight – The Innovation of Media Integration

Venue : Kempinski Hotel Beijing Lufthansa Center
Date : 23 August, 2019

The Innovation of Media Integration Conference was held on last Friday in Beijing with over 100 attendees. The conference aimed at sharing the latest trends and discussing innovative solutions in digital marketing. Our chairman, Mr. Joseph Yuen, was invited to discuss the trend and investment in media with other honorable panel guests.

The discussion on investing in innovative new media was conducted among Mr. Yuen, Mr. Zuo, Partner of Ample, Ms. Zhao, Chairman of ZaGene, Mr. Liang, Managing Director of Neo Chance Media Group Ltd and Mr. Guo, Managing Director of People’s Cultural Tourism. As many more advanced technologies are coming, we can foresee that instant, interactive and innovative communications between brands and customers will become the mainstream, with support of other technologies, there are more ways to develop marketing over traditional ways. Therefore, learning how to pick your marketing channels and where to invest marketing cost is the key to differentiate the brands.

HKFEC was glad to be invited and support the event, we hope to see more interesting media channels to improve customer experience in the near future.