Make the Change: Direct-to-Consumers with E-commerce

Make the Change: Direct-to-Consumers with E-commerce

The pandemic has accelerated a massive consumer shift to digital channels. In this era of change and disruption, brands have been seeking to establish direct relations with end customers to generate first-hand consumer insights and to create better brand experience. Speakers of this session will share how eCommerce accelerate the transformation of direct-to-consumer business model during the pandemic and how they overcome the challenges – be it technology, operations, data analytics, and an agile operating model.

Event Details:
Date: 17 March 2022 (Thu)
Time: 11:30am – 12:15pm

Speaker:
Gil Prescott, E-Commerce Business Development Manager, DKSH Hong Kong
Kenny Sham, Director, Head of Marketing (Hong Kong, Taiwan and Macau), The LEGO Group
Mathilde Bétinas, Head of Business Development, OnTheList

Moderator:
Joseph Yuen, Head of Commerce, HK & TW, Reprise Commerce

Websites:www.marketingpulse.com.hk & www.etailingpulse.com.hk
Registration Link:https://www.marketingpulse.com.hk/en/Registration

Join discussions and network with industry peers together! HKFEC members to enjoy 55% off. Discount code: ETP02M5P