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Make the Change: Direct-to-Consumers with E-commerce

Make the Change: Direct-to-Consumers with E-commerce

The pandemic has accelerated a massive consumer shift to digital channels. In this era of change and disruption, brands have been seeking to establish direct relations with end customers to generate first-hand consumer insights and to create better brand experience. Speakers of this session will share how eCommerce accelerate the transformation of direct-to-consumer business model during the pandemic and how they overcome the challenges – be it technology, operations, data analytics, and an agile operating model.

Event Details:
17 March 2022 (Thu)
Time: 11:30am – 12:15pm

Gil Prescott, E-Commerce Business Development Manager, DKSH Hong Kong
Kenny Sham, Director, Head of Marketing (Hong Kong, Taiwan and Macau), The LEGO Group
Mathilde Bétinas, Head of Business Development, OnTheList

Joseph Yuen, Head of Commerce, HK & TW, Reprise Commerce

Websites:www.marketingpulse.com.hk & www.etailingpulse.com.hk
Registration Link:https://www.marketingpulse.com.hk/en/Registration

Join discussions and network with industry peers together! HKFEC members to enjoy 55% off. Discount code: ETP02M5P