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To recognize SMART and innovative ideas and campaigns and outstanding SMART retail talents in key aspects of new retail

Now Open for Recruitment until 1 June 2021

現已接受報名 (截止報名日期 2021.6.1)

The SMART RETAILING AWARD organized by Hong Kong Retail Management Association (HKRMA) since 2020, aimed to recognize SMART and innovative ideas and campaigns ​and outstanding SMART retail talents in key aspects of new retail business and to showcase the retail-related solutions in the biggest retailers’ platform.

If your retail solution can help retailers to hatch better in any of below key areas of new retail business, then don’t hesitate to join the Award.

  • Attract Customers
  • Customer Experience
  • Order Fulfillment
  • Operational Efficiency

Company Awards

The company awards aim to recognize SMART and innovative ideas and campaigns with forward-looking & innovative approaches to solve industry pain points.  Competing campaigns should demonstrate proven success in implementation and integration in the key areas of retail business.

Smart Retail Tech Award (For Technology Vendors and Start-ups)

To recognize SMART and innovative ideas / campaigns with forward-looking & innovative approaches to solve industry pain points.

Smart Transformation & Innovation Award (For Retailers)

To recognize retailers created and executed a project with innovative ideas to overcome business pain points and transform company business or culture.

Individual Award

Smart Retail Talent Award

(For vendors, start-ups, and retailers)

The individual award amins to recognize outstanding SMART retail talents in key aspects of new retail.  Awards includes Gold Award, Silver Award, Bronze Award & Merits for the following 2 categories.

  1. Digital Marketers: who initiate and implement innovative and successful marketing campaign to expand brands’ digital presence

E-Commerce Specialists: who initiate innovative and impactful ideas to solve industry pain points and drive retail transformation


  1. EARLY BIRD DEADLINE: 5 May 2021 (Wednesday)
  2. APPLICATION DEADLINE: 1 June 2021 (Tuesday)
  3. PHASE 1: Shortlist to be announced in July 2021
  4. PHASE 2: Shortlisted companies will present their proposal in August 2021, while individual contestants will be invited for interviews
  5. AWARD PRESENTATION: Awards to be presented at 2021 HKRMA Annual Awards Presentation in December 2021 (TBC)


  • Shortlisted companies will be invited to an Open Presentation with an attendance of over 200 industry stakeholders
  • Awards include company category and individual category with special recognitions
  • Media interview and promotion​

Special Award

Industry Best Practice Award

Invite your retail clients to join Smart Transformation & Innovation Awards would have a chance to win Industry Best Practice Award – A Special Award for the Solution demonstrating Best Practice on Industry Application (only applied if your retail client joins ” Smart Transformation & Innovation Awards ” with the same solution).

You may download the entry form and proposal template via https://drive.google.com/drive/folders/1T6A-5JJ2i7z2fFYiFihAKPYrdIHxd6OZ?usp=sharing and refer to our website for more details: Smart Retailing Awards | HKRMA

Enquiry: 2866 8311 / eo@hkrma.org