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SAPPHIRE NOW this year is redefining how enterprises tackle the new and constantly changing normal. So you can zero in on what it takes to succeed in an increasingly digital world.

Keynotes by global executives and regional leader offer the insight you need to think beyond tomorrow, followed by a comprehensive programme of audience-, industry- and partner-specific content to explore the SAP partner ecosystem and local customer success stories.

There’s never been a better time to learn new ways to tackle today’s challenges and future-proof your enterprise before the next crisis arrives.


KEYNOTEThe program kicks off with SAP’s global CEO and the management of SAP Greater China & Hong Kong providing an overview of strategies to accelerate business transformation in challenging times.
CUSTOMER FIRESIDE CHATSOur customer interview series offers an opportunity to hear top executives from leading Hong Kong firms – including GP Batteries, HKTV Mall, Ocean Park, Signify and Towngas – share insights on their own digital transformation journeys.
PARTNER PANEL DISCUSSION Focusing on Business Recovery and Transformation, SAP’s extensive ecosystem of partners and hyperscalers will discuss the essential requirements for a successful journey to digital excellence.
TRACKSBreakout sessions from industry experts and dedicated content tracks covering line of business and industry topics will be available on-demand.
SHOWCASESA portfolio of compelling customer and partner success stories to help you visualize the process of digital transformation and appreciate the advantages of becoming an Intelligent Enterprise.

Join for SAPPHIRE NOW 2021 and unpack innovative ideas aimed at overcoming the aftershocks of global economic disruption.