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Korea Brand & Entertainment Expo 2017

Korea Trade-Investment Promotion Agency (KOTRA) is the national non-profit making government organization of South Korea for trade and investment promotion, currently with 10 regional headquarters and 127 overseas trade centres in 86 countries.

KOTRA is honoured to host a 3-day B2B & B2C exhibition titled Korea Brand & Entertainment Expo (KBEE, https://hk.kbee.kr/hk/) in Hong Kong at AsiaWorld-Expo on 12 – 14 July, 2017 (Wed – Fri). Hong Kong Federation of E-Commerce is glad to be a Supporting Organization

Since its inauguration in 2010, KBEE has been touring in Thailand, London, Brazil, Shanghai, Chongqing and Shenyang, with Taipei and Hong Kong as this year’s location. Riding on its previous success, KBEE stages a showcase of trend-setting consumer products and services originated from Korea.

  • Period:  12 – 14 July, 2017 (Wed – Fri) [12 Jul: public day; 13 – 14 Jul: business day]
  • Venue:  AsiaWorld-Expo, Hall 2
  • Host: Ministry of Trade, Industry and Energy (MOTIE)
  • Organizer: Korea Trade-Investment Promotion Agency (KOTRA)
  • Supporter: Council General of the Republic of Korea in Hong Kong, Korea Ginseng Corporation, Korea Institute of Design Promotion, Korea International Trade Association, ZALORA, Hong Kong Federation of E-Commerce
  • Website: https://hk.kbee.kr/hk/main/main.php


Business Meeting & Sales: Mega sales day, 1:1 business meetings, O2O Experience Zone

Exhibition: K-Beauty Zone, K-Consumer & Living Zone, K-Fashion, Franchise & Food Zone, K-Star Goods Zone, Hair & make-up experience zone, K-Food Zone, Business Consulting Zone, Art Collaboration Zone, Interactive Experience Zone

Events: Opening Ceremony, K-Pop Concert, Semi-Fashion Show, signing events, CSR, Gu9udan’s K-styling show, Beauty sales pitching, wedding show, Hair & Make-up show, Korean foods Tasting

Honourary Ambassadors : Jung YongHwa (鄭容和), B.A.P, gu9udan

Tentative schedule

Opening Ceremony 1

Date : 12 Jul (Wed)
Time :16:00 – 17:00
Venue : Main Stage, Hall 2
Event highlights : VIP opening speech (Minister of Trade, Industry and Energy of Korea), Honorary Ambassador’s Remarks, VIP exhibition tour, Semi-fashion by Korean fashion exhibitors X ZALORA
Expected scale: around 2,000 persons

Opening Ceremony 2

Date : 12 Jul (Wed)
Time :17:00 – 18:00
Venue : Main Stage, Hall 2
Event highlights : K-Pop Mini Concert performed by KBEE 2017 Honorary Ambassadors (鄭容和, B.A.P. Gu9udan)
Expected scale: around 200 persons

Welcoming Reception

Date : 12 Jul (Wed)
Time :18:00 – 20:00
Venue : IKON Seaview Restaurant, 2/F, AsiaWorld-Expo
Event highlights : reception with side dishes and drinks
Expected scale: around 2,000 persons

For more information, please contact Ms. Celia Wong at +852 3465 2913 or email to celiawong@kotra.org.hk.