HKFEC Welcomes LiveABC Shop as Corporate Member

Hong Kong Federation of E‑Commerce (HKFEC) is pleased to announce that LiveABC Shop has joined HKFEC as a corporate member.

LiveABC Shop brings proven live‑commerce technology and cross‑border capabilities to our membership network. As a streaming e‑commerce SaaS platform, LiveABC enables merchants to run interactive live broadcasts, capture real‑time engagement and conversion data, and expand sales across borders with AI translation and platform integrations.

“We believe live commerce changes how brands connect with customers and expand cross‑border — we’re excited to join HKFEC.”

— Max Smith, Business Director, LiveABC Shop

HKFEC looks forward to working with LiveABC Shop to promote best practices, technology adoption and new cross‑border opportunities for our members.

About HKFEC

The Hong Kong Federation of E‑Commerce (HKFEC) supports e‑commerce businesses across Hong Kong through advocacy, resources and industry events to foster a healthy digital commerce ecosystem.

Media Contact

Kathy Leung
Executive Assistant, HKFEC
Email: [email protected]