Southeast Asia Expansion: Your E-Commerce Game Plan for Success
Asean’s e-commerce market is booming — but success abroad requires smart and strategic moves.
HKFEC is proud to be a supporting organisation for the InnoPreneur MeetUp ASEAN LIVE: Build Your Brand • Mastering Southeast Asia E-Commerce, organised by the Hong Kong Productivity Council (HKPC), IPN InnoPreneur Network, and SME ReachOut. This one-stop session covers six key dimensions of entering the Southeast Asian e-commerce market:
- Market Overview
- E-Commerce Strategies
- Opportunities & Positioning
- Branding & Marketing
- Compliance Requirements
- Successful Cases
Speakers & Moderator
Moderator:
Mr Joseph Yuen, Chairman, Hong Kong Federation of E-Commerce (HKFEC)
Speakers:
- Mr Leung Chi Fai — Omni-channel Business Director, Chow Sang Sang
- Dr Benson Chang — Managing Director, Lion Consulting Limited
- Ms Zenith Pang — Founder & Executive Director, Wisdom View
- Mr Terry Liu — Cross-border Business Development Manager (HK), Lazada
Event Details
| Date | 29 July 2026 (Tuesday) |
| Time | 16:00 – 17:30 |
| Venue | SME One Foyer, G/F, HKPC Building |
| Admission | Free |
Organisers
Organised by: IPN InnoPreneur Network, HKPC, SME ReachOut
Co-organiser: LION (名策)
Supporting Organisations: ASEAN Chamber of Commerce (HK), HK E-Commerce Association, Federation of HK Garment & Brand Industries, HKFEC, Indonesian Chamber of Commerce (HK), Asia New Retail Association
