E-Commerce Integrated Marketing Workshop 「電子商貿綜合營銷實戰教學」

E-Commerce Integrated Marketing Workshop

Businesses are shifting to e-commerce as consumers move their spending online.  In this seminar co-organised by SUCCESS and Hong Kong Federation of E-Commerce, speakers will discuss how the E-Commerce Integrated Marketing enables enterprises to stand out from the competitive E-Commerce market.  The seminar will also share the insights of Integrated Marketing, with a view to assisting SMEs in delivering the key message of their brands across different channels.

隨著消費者傾向於網上消費，企業亦紛紛轉型至電商業務。是次研討會由SUCCESS及香港電商聯會合辦，將有講者探討電子商貿綜合營銷如何令企業在競爭激烈的電商市場中脫穎而出。研討會亦會分享對綜合營銷的洞見，以協助中小企業於各個渠道傳達品牌的主要訊息。

此研討會是中小企服務中心「四合一」研討會系列其中一個研討會。

Date 日期: 27 September 2024 (Fri)

Time 時間: 3:30 – 5:00 p.m.

Venue 地點: Support and Consultation Centre for SMEs of the Trade and Industry Department (SUCCESS) Room 1301, 13/F, Trade and Industry Tower, 3 Concorde Road, Kowloon City

九龍城協調道3號工業貿易大樓13樓1301室工業貿易署中小企業支援與諮詢中心

Language 語言: Cantonese 廣東話

Speaker 講者:       

Mr Joseph Yuen 袁念祖先生

Chairman, Hong Kong Federation of E-Commerce 香港電商聯會主席

Founder and CEO, Swapifly Limited 轉手快科技有限公司創辦人兼行政總裁

Mr Ouyang Zicheng 歐陽梓成先生

Chief Brand Officer, Guangzhou Tianqingtiantuo Information Technology Co., Ltd. 廣州天擎天拓信息技術有限公司品牌策略總監

Registration 登記 : https://www.success.tid.gov.hk/tid/eng/activity/activity.jsp