Date : 12 – 13 March, 2019
“China Ecommerce and RetailInnovation Summit 2018” which will be held in The Shanghai on March 12-13, 2018.
McKinsey research report shows that the growth of trading volume in China’s E-commerce market has slowed down after consecutive 6 years of fast development, from 74% in 2011 to estimated 19% in 2017. One reason for such slow down is that pureonline retail platform has hit the top. Jack Ma, Chairman of Alibaba Groupsaid: in the future, offline and online retail will be combined profoundly.Combined with the modern logistics, the service provider will make use of theBig Data, Cloud Computing and other innovative technologies to constitute a new concept of the future retail. The age of pure E-commerce will soon come to anend, the pattern of pure retail will also be broken, and the new retail willlead a new business model in the future.
In the new retail era, the brand owner should get through omni-channel closed loop; advance gradually from the pure E-commerce channel, and the integration of online and offline platforms to the customer-centered omni-channel and all-contact development. Meanwhile, the data behavior of users in all scenarios should be explored, so as to provide consumers with seamless and closed-loop consumption experience and achieve the product marketing omni channel throughout the consumer life cycle. Besides, the traditional marketing bottlenecks are broken to complete the integrated omni-channel marketing from brand shaping to achievement realization.
At this summit, hundreds ofdomestic and international merchants and retailers will gather together todiscuss the status quo of the China’s E-commerce, omni-channel experience,multi-scenario triggering, social media, data-driven in-depth personalization,rural E-commerce, cross-border E-commerce, intelligent supply chain, logisticsand digital payment, in order to explore a retail path for building up brandsin the future, and provide an effective solution for retailers so as tofacilitate them an invincible position in the new retail era.
This forum will focus on the hot topics as below：
Ø Development trend and prospect of China’s e-commerce and retail
Ø Omni-channel shopping experience for digital consumers
Ø Exploration and practice of FMCG digital retailing
Ø sinking,driving the ecological reform of home appliance industry
Ø How can enterprises improve the efficiency of E-commerce logistics and reduce operatingcosts?
Ø The rise of rural E-commerce : build the “last kilometer” in countryside for E-commerce
Ø Digital technology drives the intelligent supply chain
Ø Cross-borderE-commerce new layout against the new retail background
Ø Consumption upgrade stimulates cross-border E-commerce development
Ø New modelfor cross-border E-commerce : build the media-driven E-commerce
Ø Digital payment triggers retail industry revolution
More details, please visit our official website:
Contact Person: Linda Jin
Tel: +86 21 8026 0708-820