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E-commerce TRUST

Source:HKFEC, Marketing


20171228    Intertek_Logo_BLK_Strap_BLK_YELL_Dot_RGB_on WHT.png

E-commerce TRUST

How to ensure authenticity in your online business?

Trust and Authenticity is always a big concern in e-commerce industry, which prevents consumers to shop online, especially in medical, electrical, personal care and luxury products. They worry about product authenticity and safety.

With several outbreaks in E-commerce purchase, Hong Kong Federation of E-Commerce (HKFEC) launches Trust Mark scheme to represent Asia in Global Ecommerce Trust Mark with cooperation of Ecommerce Foundation, for the purpose to sharp Hong Kong as a Trust Port in Asia region. Trust can be built through Platform Security, E-merchant Creditability, Product Authenticity and Consumer Assurance etc. All of these allow customers to recognize your e-platform that go above and beyond to prove your quality commitment to their clientele.

We are glad to invite you to our seminar and know more. The seats are granted on a first-come-first-served basis.

General Information:

Date: 19 April 2018 (Thursday) 2:30pm-5:00pm

Venue: 2/F, Garment Centre, 576 Castle Peak Road, Kowloon, Hong Kong

Fee: Complimentary (No Charge) - Limited Seats

Language: English and Chinese

Remark: Two participants / enrollments per company


14:00 - 14:20

Registration & refreshments

14:20 - 14:30

Speaker: Ms. Alice Cheung, Regional Commercial Director of Intertek Government & Trade Services
Topic: Welcome speech and introduction of Intertek core businesses


Speaker: Mr. Joseph Yuen, Chairman of Hong Kong Federation of E-Commerce
Topic: E-Commerce Trust
Description: Hong Kong Federation of E-Commerce has launched Trust Mark to stop people going to buy from problem online shop, and also lead to a better development in the Global E-commerce market.

15:00 - 15:30

Speaker: Ms. Queenie Lai, Business Development Manager of Intertek Government & Trade Services
Topic: E-Commerce Authenticity in Merchants and Products
Description: Product authenticity has caused negative effects on many brands. We will introduce a series of Verification Services to minimize fake products with combination of scientific methods  and technologies.

15:30 - 15:50

Break and Refreshments

15:50 - 16:20

Speaker: Mr. Anson Bailey, Asia Pacific Head of Consumer Markets of KPMG
Topic: Outlook for e-commerce in Hong Kong
Description: KPMG has carried out research which surveyed 162 CEOs in Hong Kong – from local and multinational companies in the consumer and luxury retail sectors – on their business and e-commerce strategies. Mr Bailey will also share the survey result and discuss the latest e-commerce trends and developments in Hong Kong and Southern China.

16:20 - 16:40

Panel Discussion / Q&A

16:40 - 17:00

Networking & light refreshments

For more information or to register on, please contact us on:
Phone: +852 2117 3986
Register Online Now

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