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The Scheme

Why do we need a Hong Kong Trust Mark ?

Hong Kong’s Retail Industry offer a wide variety of International goods and services, has been well known to the world’s customers. Unfortunately, due to some un-behaved online merchants, many local and oversea customers are not feeling comfortable to buy from Hong Kong or China online shops. “Hong Kong Trust Mark” is found to stop people going to buy from problem online shop, and also lead to a better development in the Global Ecommerce market. The more websites participate in “Hong Kong Trust Mark”, the better increase in awareness of IP rights and genuine goods from online merchants, and the confidence level from local and oversea buyers shopping online and strengthen the “Shopping Paradise” brand for Hong Kong among the World.


Trust Mark in Hong Kong, Macau and Mainland

The Hong Kong Trust Mark stimulates cross-border e-commerce through better protection for consumers and merchants by establishing one set of rules for Hong Kong, Macau and Mainland China, and by ensuring clear communication on these rules.