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3rd CMO Innovation Summit Hong Kong

Date : 14 June, 2018
Venue : The Mira Hong Kong, Hong Kong

Over the past decade, China’s internet economy had undergone a rapid expansion, from a follower to a trailblazer in digital marketing. China’s marketing innovation and creativity will progressively benefit from the sophisticated digital ecosystem that combines data, technology and content enabling better consumer intelligence, which is expected to have a significant influence on Hong Kong’s marketing community.

In a recent survey, 34% of executives said that AI as a trend makes them feel most unprepared. 56% are overwhelmed by the amount of data in their marketing activity, analyzing and arriving at BI a difficult task. Disconnect and inadequate adoption to such disruptive technologies leads to poor content, form and audience reach.

Building from our successful series of CMOi events, the CMO Innovation Summit 2018 will answer the most crucial question marketers have today – how far have they come since 2017 and where are they heading towards?

The one day forum will equip marketers wit hprogressive strategies and case studies on Artificial Intelligence, the new format for video content and user generated content, big data breakthroughs and the growth of affiliate marketing, just to name a few.

Why Should You Attend
- Build an innovative enterprise by drivingartificial intelligence and machine learning capabilities
- Create brands that are relevant acrossmultiple stakeholders groups to avoid media-channel monopolization
- Improve and integrate connection, data andcontent
- Effective and sustainable strategies toproduce high-quality short video content
- Deliver lifetime value in the affiliatechannel for true insights on partnerships


General Information
Date: 14th June, 2018
Time: 9am – 4:40pm
Venue: The Mira Hong Kong, 118-130 Nathan Rd, TsimSha Tsui, Hong Kong
Standard Rate: Final Early Bird - US$1,095 (register& pay by 17 Apr, 2018) / Regular Fee - US$1,195
HKFEC members may contact Keith for registration

More details, please visit the officialwebsite:
https://www.questexevent.com/cmo-innovation-summit/2018/hongkong#overview

Registration:
https://www.questexevent.com/cmo-innovation-summit/2018/registration_hk

For any queries, please do not hesitate contactto Will Ahmad at  wahmad@questexasia.com or contact usat keith@hkfec.org.